Entrepreneurship takes many forms, from tech startups to gourmet cookie companies. One such unique venture that has captured the hearts (and taste buds) of many is Fat & Weird Cookie Co., founded by Aubrie and Brad in August 2018.
The story of Fat & Weird Cookie Co. began with a sweet gesture from Aubrie to Brad on his birthday. In April 2018, she reached out on Instagram, hoping followers would send cookies to surprise Brad. The response was overwhelming, with over 1,000 cookies arriving from across the globe. Brad and Aubrie embarked on a cookie tasting journey, savoring each treat and finding inspiration for their own creations.
By August 2018, Fat & Weird Cookie was officially born. Taking the best elements from the cookies they received, enhancing them, and adding their unique twist, the company quickly gained a reputation for its innovative approach to cookies. From indulgent 5.5-ounce stuffed cookies to massive one-pound creations, Fat & Weird Cookie offers a delightful range of gourmet treats.
Aubrie and Brad aim to target adults aged 25 and above, focusing on those with a penchant for high-end sweets. The company caters to a broad audience, including both males and females, particularly targeting women with children or older individuals with a taste for artisanal cookies.
Looking ahead, the vision for Fat & Weird Cookie Co. is ambitious. In five years, the founders envision their brand as a premier cookie company, available in major retail chains like Publix, Target, Costco, and Walmart. Wholesale distribution is set to be a key driver of growth, with plans to expand into food delivery services such as DoorDash and Uber Eats.
Success, according to Aubrie and Brad, is all about innovation and passion. Fat & Weird Cookie epitomizes this ethos by transforming a simple love for cookies into a renowned brand celebrated for its oversized gourmet treats. The journey from a birthday surprise to a successful business underscores the role of creativity and dedication in building a distinctive brand that resonates with consumers.
In terms of recent developments, Fat & Weird Cookie Co. is gearing up for an exciting product launch – a new line of stuffed cookie dough bites. These delectable treats will feature gooey cores, setting them apart in the industry. Additionally, the company has expanded its reach by launching products in Meijer locations across the United States, with plans for further expansion into big box stores in the near future.
As the cookie aficionados at Fat & Weird Cookie Co. continue to innovate and expand their offerings, the future looks bright for this unique and flavorful brand. For those with a sweet tooth craving something extraordinary, Fat & Weird Cookie’s decadent creations are sure to hit the spot.